Nike / Lionesses
U57 Role: Film Direction
“After 46 years of being called Lionesses, and playing like Lionesses, it’s time the Leeuwinnen get to wear their namesake on their chests.”
Ahead of the UEFA Women’s European Championship, W+K with the Royal Dutch Football Association (KNVB) and Nike to create a new crest featuring a fierce Lioness for the Netherlands Women’s National Team, known as the Oranje Leeuwinnen (Orange Lionesses).
W+K Campaign video show case.