Nike / Lionesses
U57 Role: Film Direction
Agency: Wieden+Kennedy
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“After 46 years of being called Lionesses, and playing like Lionesses, it’s time the Leeuwinnen get to wear their namesake on their chests.”
Ahead of the UEFA Women’s European Championship, W+K with the Royal Dutch Football Association (KNVB) and Nike to create a new crest featuring a fierce Lioness for the Netherlands Women’s National Team, known as the Oranje Leeuwinnen (Orange Lionesses).
W+K Campaign video show case.
