Nike Russia World Cup 2018
Never Ask
U57 Role: Creative & Concept / Art Direction / Design
Directed by DANIEL WOLFE
Agency: Wieden+Kennedy
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A disruptive World Cup Campaign.
Never Ask , it's an ode to a new generation of Russian athletes. It's a story about those who don't ask, but just take and do.
Because if you ask, they'll tell you what you can't do. Who you can't be. Who you'll never be. So don't ask.
Because if you ask, they'll tell you what you can't do. Who you can't be. Who you'll never be. So don't ask.
Print & Activations
Further to the three athlete films, the campaign carried its message taking over the streets and the digital sphere with its punk tone: Guerrilla OHH, multiple events, activations, digital films, and digital stickers, popularising our Never Ask X logo.
Social Digital Films
We created a dozen of funny, quirky and sarcastic "social films" to run on Instagram and Facebook supporting other well-known Russian athletes, influencers and artists.
20K Posters around Moscow.
65M+ views of the Films.
656K clicks to key digital destinations for Nike.
