Nike / Just Do It Greece
U57 Role : Creative & Concept / Art Direction / Design
Directed by John Filipe • Photography by John Filipe
Agency: Wieden+Kennedy
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A provocative assault to the Olympics '16.
Greece is a country in crisis. But in her athletes, we find an indomitable spirit, a refusal to defined by their surroundings. An almost Herculean desire to triumph over circumstance.
Filmed in the abandoned stadiums of the Greek Olympics, the film was a tribute to these athletes, who stand like ancient heroes among the ruins, refusing to give in.
Print & Activation
The Campaign also comprised of print, social posters and a Nike+ marathon activation.
![](https://cdn.myportfolio.com/a5e92c9a35006e4b84b79688e30d5a8a/62aa7986-f6fa-48c6-ba53-ea685eb55b22_rw_1920.jpg?h=59959ac372d09508182507df128f80f6)
![](https://cdn.myportfolio.com/a5e92c9a35006e4b84b79688e30d5a8a/8a535809-45a8-439d-a6c8-c58f64cebba1_rw_1200.jpg?h=a112dc558e2f36bacaa1fe4ef6060558)
Viral reaction: 2M+ organic views of the Film in Greece.
The campaign created awareness over important topics in Greece opening a public discussion reaching over national tv.