Go Noord!
U57 Member Role: Concept & Creative / Film Direction
Agency: Wieden+Kennedy
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Collab Nike SB x Noord.
We collaborated with influencers in the local skateboarding community to bring an indoor skate park back to Amsterdam.
We launched the opening of the park with ‘Go Noord’, an online film that depicts a journey from the south of Amsterdam to the new park in the North.
Throughout the film, you’ll see some of the city’s iconic outdoor skate spots.
NOORD first launched on July 24, 2017, with a Nike SB demo event featuring pro-skaters including Ishod Wair, Sean Malto, and Eric Koston.
The park opened officially in September with a ribbon cutting event by Amsterdam’s city council.