FIFA 17‚ĄĘ
Make your mark
U57 Member Role: Creative & Concept / Art Direction
Directed by Derek Cianfrance
Agency: Wieden+Kennedy‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč
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Introducing Story Mode on the¬†Fifa¬†franchise.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč
How do you sell a football game to an audience (AKA the USA) who don't care for football? 

You let them deep dive into that world first hand. Shot by Derek Cianfrance - director of "Place Beyond the Pines" - the spot follows the journey of player from the change room to the stadium, from rookie to the player an entire stadium sings for.
The second TV spot was part of an e-tournament activation called "The Golden Controller."
The campaign also comprised of an instagram & facebook own campaign for the e-tournament activation.
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